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When to use behavioral targeting
The challenge for every online marketer has always been how and when to position the advertisement at the right time and at right customer. With the use behavioral targeting, identifying the intended...
View ArticleDesperately Seeking the Consumer: Personal Search Engines
In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating...
View ArticleWhen to use behavioral data in marketing
The approach is becoming more and more personal when it comes to marketing these days. The personal information gathered from sites are valuable asset to a company so that it can conduct effective...
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