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When to use behavioral targeting

The challenge for every online marketer has always been how and when to position the advertisement at the right time and at right customer. With the use behavioral targeting, identifying the intended...

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Desperately Seeking the Consumer: Personal Search Engines

In 2007, it became clear that Google, Yahoo, and Microsoft prioritize advertising after they each purchased online advertising companies. The search engine is an advertising platform, generating...

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When to use behavioral data in marketing

The approach is becoming more and more personal when it comes to marketing these days. The personal information gathered from sites are valuable asset to a company so that it can conduct effective...

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